How to tap manifestos to launch & grow
your brand at the speed of contagion

HERE’S WHAT YOU’LL LEARN:

• What a manifesto “is” and why you should care?
• How to tap manifestos to tell your story in a way no other “device” can.
• How to create a rapid-growth engine of connection, consumption and contagion.
• Why most manifestos are “broken” and fail miserably, beyond an initial flurry of sharing.
• The 5 critical elements of powerhouse brand manifestos, and what to never ever include.
• The 3 keys to launching your manifesto, and 1 thing that is instant manifesto mega-death.
• How giving people something to belong to and building a “Business of Belonging” (BoB), profoundly changes the game in business…and in life.
• How one world-class BoB used a “stealth” manifesto to launch and grow a global brand.
• How you can get help creating a manifesto that truly moves the needle.